As a graphic designer, I played a key role in developing marketing materials for The Baldwin Fund, an organization dedicated to supporting both new and established researchers investigating the causes, prevention, and treatment of breast cancer. My work involved assisting with their brand redesign, ensuring a fresh and cohesive visual identity that aligned with their mission. Through thoughtful design choices, I helped elevate their campaign’s impact, creating materials that effectively communicated their message and engaged their audience.

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The creative process began with a deep understanding of The Baldwin Fund’s mission and target audience. I started by brainstorming and sketching ideas for a series of banners that would be used at events. I created a set of three graphics including three slogans for their marketing initiatives and events.